The Subtle Art of Creating and Presenting An Irresistible Offer…
Make it so damn good and present it such that your target market cannot resist it. But this is easier said than done — and a wrong offer can cost you an immeasurable amount of time, energy, and money.
An Irresistible Offer.
The first common mistake is an audience-offer mismatch.
Either you are calling out to the wrong market…one that is extremely difficult to crack…
Or if your offer is in alignment with the target audience, it is not presented or delivered in the correct manner.
In any market, and especially a tough one, isolating and calling out to lucrative audience subsets like “seniors”, “busy moms” or “working professionals” can often mean the difference between a hit and a miss.
The second important thing is the delivery mechanism like TSL, VSL, hybrid, long form, or short form.
Your choice of delivery mechanism depends on the level of audience awareness, and also the price-point.
And, if this is not spot on, you are probably leaving sales on the digital table.
I would also like to take a moment here to talk a bit about a much-misunderstood topic: sales page design.
I realize the importance of having on-point branding.
But, the design should be functional, and should encourage, not discourage the reader from consuming and digesting the information.
I worked with Frank Kern, one of the pioneers of internet marketing from 2017-2021. And his go-to design was typically simple yet elegant rather than fancy and over-the-top.
I also like to use irrefutable social proof and risk reversal in the form of BNPL (Buy Now Pay Later) schemes or money-back guarantees, if I can.
But, if you are running paid ads, and offering BNPL schemes, this means that you are probably losing money on the front end.
The solution?
A low-ticket product that is perfectly aligned with your high-ticket product.
I am talking about a $5-$10 front-end offer bolted with upsells and downsells to completely liquidate your marketing cost.
But, as you scale, making low-ticket offers work also comes down to economics. In simple words, it is about selling more stuff to the same buyer (without spoiling their user experience).
Recently, we set up a lead magnet funnel for a client in the biz opp space that was earning a ROAS of 4 over a six-month time-frame.
The only problem? The client was losing money on the front end, making it difficult to scale marketing spend.
Which is why we pivoted to a $10 low friction offer.
“There is no better agency in the space. He is on time and on target every time.”
“I have worked with Gaurav for over 4 years (at Frank Kern Inc. Copy and Funnel Accelerators to name a few) and there is no better agency in the space. He is on time and on target every time, he and his staff are consummate professionals!”
“I've worked with Gaurav for many years. He became an essential role in our company, focusing primarily on SEO and copywriting. I found his skill set to be both broad and deep. He's also just a great guy who is committed to delivering high-quality work that will positively impact those he works with. I highly recommend him.”
“Gaurav has been an important part of our team for many years. He's been instrumental in helping us improve everything from our CRM systems to important landing pages on our website. In particular, he led the effort to revamp our ‘Become a Member’ long form landing page as well as a long form sales page for one of our higher ticket training events. He does a fantastic job of digging into the research and incorporating his findings into the assets he produces. Highly recommend Gaurav.”
The reason our methods and strategies work so well is because they have been tested and refined over and over again over the past 10 years.
Instead of looking at one aspect of your business in isolation, we take a holistic view of your entire business ecosystem to figure out the biggest opportunities and the biggest leaks.
If you found this interesting, you might want to connect with me…
We could be a good fit if any (or most) of the following are true:
You are in the coaching/consulting space
You are generating at least $20K/mo from your online business (it's okay if you are generating zero from email)
You have accumulated significant social proof over time
You have a high-ranking website (DA>30)
You have a large following on social
You are patient and willing to invest in the long-term success of your business